KEMAR: Revolutionizing Audio Testing in Japan
GRAS Sound & Vibration's KEMAR 45BC head and torso simulator is revolutionizing how audio device manufacturers in Japan acquire Snapdragon Sound certification, substantially decreasing both time to market and development expenses.
The Challenge
Japanese audio manufacturers pursuing Snapdragon Sound certification previously encountered significant obstacles:
- The nearest testing facility was situated in Taiwan
- International product shipping for testing escalated costs
- Lengthened timelines diminished market competitiveness
The Action
CEAR, a Japanese enterprise focused on crafting and supplying software and hardware for implementing customized acoustic effects, recognized a market gap. The company's founder and CEO, Mr. Yoshitaka Murayama, identified an opportunity to deliver Snapdragon Sound pre-test capabilities within Japan. He strategically selected KEMAR test equipment from GRAS Sound & Vibration specifically because it matches the exact equipment employed by Qualcomm at their Taiwan testing facility.
The Solution
As a technical partner for Snapdragon Sound, CEAR now offers local pre-testing capabilities to Japanese audio device manufacturers, who can have their products pre-tested for Snapdragon Sound certification in Japan. This yields immediate advantages:
- Considerably reduced time to market
- Decreased production costs
- Strengthened competitive position
- Accessible local testing expertise
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